Daniel Hernandez Announces Launch of New Modeling Agency

Posted by Alexandra Legend Siegel on Mar 28, 2012 in models | 4 comments

Local Boston designer Daniel Hernandez has been creating edgy styles for about 10 years. Hernandez studied design in New York, Paris and spent four years at the School of Fashion and Design on Newbury Street. Hernandez impressed audiences last fall during Boston Fashion week with his eccentric Anomaly Fashion Show but now Hernandez is creating a new stir in the Boston fashion sphere with the coming debut of his own modeling agency.

“I feel like all the agencies [in the area] are poor, most don’t even have male additions. We decided to launch a group out of Boston and launch a fashion-only modeling agency,” said Hernandez. “We are going to be launching for Boston fashion Week this upcoming year.”

What separates this agency from the others, said Hernandez, is that this agency—launched out of his very own DH Studios—will have a different niche. Aside from focusing on male models as well as female models, Hernandez plans for the agency to be well versed in all areas of fashion including photographers, make-up artists, hair-stylists, etc.

“It’s more of a package. You will be able to find hair stylists and make up artists and groups that work well together in looks that you are looking for or in the area of fashion that you are looking for. For example, if you are doing a sports photo shoot we will have a group that works well together for that. We are going to cover strictly fashion in four different areas; corporate, high fashion, sports and a basic clean look,” said Hernandez.

According to Hernandez, the agency will accept models regardless of their experience and they will be trained until they are ready to work and be exhibited on the website expected to be launched in May.

“Our goal is to have 12 of each sections—male, female, make up, hair, photographers—keep them for a year and grow from there. So we are going to contact small businesses, do a lot of editorials, get exposure, get magazines involved, etc. Based on that we are going to evaluate and see where it goes,” said Hernandez.

In the meantime Hernandez hopes to connect with others who see similar potential in filling a gap that he sees in the Boston fashion industry.

“I would like to invite others to come take a look at the product and give the agency a chance to get involved with them. Help us pass out the word and reach out to small businesses,” Hernandez said.

If you are interested in getting involved and/or would like to learn more call (302)- 722-5534 or visit http://www.dhstudios.com/.