Alexandra Legend Siegel
Position: Director of Fashion
Industry: Journalism, Fashion
Education: Northeastern University
BIO: As the story goes, Alexandra Legend Siegel was named for her Apache Native American great-grandfather, Legend, who told captivating and enduring tales. This legend follows in his footsteps as she seeks to shed light on the good in the world, and the spaces in our society where we can do better, through words. Alexandra spent the better part of her summer studying journalism in the Middle East and writing articles about Arab women’s rights in Jordan, the Kurdish minority in Turkey and arts and culture in the region. She hopes to spend more time in the Middle East and venture to other caverns of culture around the world.
Alexandra has always had a passion for the arts; her earliest memories involve colored pencils and sketch pads. Since her youth, Alexandra has dabbled in drawing, painting, poetry, prose and photography. However, she believes her true calling is journalism. She loves translating a story of one person’s or many people’s feats onto a page for an audience to read. The idea of serving as a messenger to the public excites Alexandra. She wants to touch, smell, see, feel, hear something new and release it onto tangible paper or the whirling internet for someone else to discover.
Alexandra has written for several online publications including Boston.com’s “Your Town” section. She hopes to one day live in New York City and write for a magazine, maybe even one of her very own. As of now she enjoys writing living arts stories and inspirational human pieces. She specializes in fashion writing and enjoyed reporting on her first Boston Fashion Week this year.
Alexandra would describe herself as creative, open-minded, forward-thinking, imaginative and optimistic and she often finds that these traits inspire and drive her writing. Her favorite expression is “Carpe Diem” or “Seize the Day” and her favorite novel is “Great Expectations”.
“You only have one life, and that’s it. You don’t get a do-over so do it right and do it now and enjoy every minute of it,” she said.